Apple Event will take place on September 9: iPhone 18 Pro, foldable iPhone and more

Apple will hold a special event called “Surprise and Shine” on September 9, 2026. The presentation will begin at 21:00 Baku time. The event is expected to feature the iPhone 18 Pro, iPhone 18 Pro Max, Apple’s first foldable iPhone, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5.

Although Apple has officially confirmed the event date, the company has not yet revealed all technical specifications of the products that will be introduced. Therefore, some of the information is based on reliable industry sources and pre-event predictions.

When and where will Apple Event 2026 take place?

Apple’s September presentation will take place on Wednesday, September 9, 2026. The event will be held at Apple Park and streamed live online.

• Date: September 9, 2026
• Baku time: 21:00
• Location: Apple Park, Cupertino, California
• Live stream: Apple.com, Apple TV and Apple’s official YouTube channel
• Event slogan: Surprise and Shine

The presentation will be available to watch on Apple’s official event page, the Apple TV app and the company’s YouTube channel.

iPhone 18 Pro and iPhone 18 Pro Max may be introduced

The iPhone 18 Pro and iPhone 18 Pro Max are expected to be the main focus of the event. According to preliminary information, Apple may not launch the standard iPhone 18 at the same time as the premium versions.

The new Pro models are expected to feature a more powerful A20 Pro processor, a smaller Dynamic Island area, an improved front-facing camera, a variable-aperture main camera system, a new 5G modem and longer battery life.

The A20 Pro chip is reportedly being developed using a 2-nanometre manufacturing process. If confirmed, this change could provide higher performance and lower power consumption. Significant improvements are expected particularly in artificial intelligence operations, mobile gaming, video processing and camera features.

Apple’s first foldable iPhone

The most discussed announcement of Apple Event 2026 could be the company’s first foldable smartphone. Various sources refer to the device as the “iPhone Ultra”, “iPhone Fold” or “iPhone Duo”. Its official name will only be revealed during the presentation.

The foldable iPhone is expected to feature a book-style design. The device may include an approximately 5.5-inch external display and an internal OLED screen measuring up to 7.8 inches when unfolded.

• Book-style foldable body
• External and large internal OLED displays
• New hinge mechanism
• A20 Pro processor
• Dual rear camera system
• Possible Touch ID integrated into the side button
• Multitasking support
• Possible Apple Pencil support
• Possible starting price of 2,000 US dollars

The foldable iPhone could become the main star of the presentation as it would mark Apple’s first entry into the foldable smartphone market. However, the screen sizes, release date, price and official model name have not yet been confirmed.

Apple Watch Series 12 and Apple Watch Ultra 4

Apple Watch Series 12 and Apple Watch Ultra 4 are also expected to be unveiled during the presentation. The main improvements in the new watches are likely to focus on the processor, health features and energy efficiency.

The Apple Watch Series 12 is expected to receive a faster chip, improved sensors and more accurate health monitoring. The Apple Watch Ultra 4 may retain its rugged design while gaining a more powerful processor and improved fitness features.

AirPods 5 may also be introduced

Apple is also reportedly planning to introduce the AirPods 5 at the September 9 event. The new earbuds are expected to feature the H3 chip, improved sound quality, lower latency, more stable connectivity and better power efficiency.

New Apple TV and smart home devices

In addition to the main products, Apple may introduce a new Apple TV 4K and an updated HomePod mini. These devices are expected to receive faster processors and Siri-based artificial intelligence features.

Apple may also offer an initial preview of a smart home hub with a display. However, the presentation of these products is considered less likely than the announcement of the new iPhone and Apple Watch models.

Why might the standard iPhone 18 not be introduced?

According to reports, Apple may divide its iPhone launch schedule into two stages. Under this scenario, the iPhone 18 Pro, iPhone 18 Pro Max and foldable iPhone would be introduced in September 2026. The standard iPhone 18, iPhone 18e and the new iPhone Air could be delayed until spring 2027.

This strategy could allow Apple to focus more on premium models and maintain interest in its products throughout different periods of the year.

iOS 27 and Apple Intelligence updates

The event is also expected to include information about the release date of iOS 27 and the compatible iPhone models. Apple Intelligence could be presented as one of the key advantages of the new iPhone models.

Expected improvements include a smarter Siri, on-device artificial intelligence models, text and notification processing, photo editing and deeper integration between applications.

How to watch Apple Event 2026?

Apple Event will begin at 21:00 Baku time on September 9. The presentation will be streamed live on Apple’s official event page, the Apple TV app and the official YouTube channel.

Note: The devices, specifications and prices mentioned in this article are based on information published before the September 9 event and may change during the official presentation.